SkyBet was established in 1998 and is currently owned by BSkyB Group Plc. SkyBet is licensed in the UK and is most popular among bettors for football betting. SkyBet boasts of a decent number of customers from a variety of sports like greyhound races and snooker. The home page of the SkyBet's website displays core sports in a horizontal menu. There is also a drop down menu to help the individuals find their favourite bets. The page has a link for SkyBet betting odds where customers can read updated information on the bookmaker's bets. SkyBet also displays results of latest racing events. A list of betting events that one can watch on television is displayed at the centre of SkyBet’s home page.

SkyBet is offering £20 free bet to its new customers. One can open an account with the bookmaker in three different ways to avail the benefit of SkyBet free bet offer. The three ways are - registration through the firm's website, calling the bookmaker on telephone and the registration through interactive SkyTV service. The bookmaker website shows detailed information on the SkyBet betting odds for a number of sports like horse racing, golf and tennis.

Placing an online bet with SkyBet is very easy. One can view the odds in decimal or fractional format at the homepage of the bookie's website. Once the individual has made up his mind to place a particular bet, he can simply click "Bet Now" or "Add To Basket" button. That's all one has to do to place a bet with the bookie.