One of the most popular mobile network is Virgin Mobile, which is a virtual network operator (MVNO) with more than four million customers. The users may find interesting to know that this dynamic and popular mobile network was the first consumer brand to enter the mobile marketplace when it opened for business in November 1999. The important and interesting facts about the network provider are within a year of the launch, it had over 500,000 customers, and by June 2001, the Virgin mobile network had over one million customers, making it a fastest major UK mobile communications provider to have achieved that milestone till the date. The firm is also featured in `The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index. This network provider is different as it entices user great value roaming tariffs, enjoy great text, no hidden costs, best customer service etc. The firm is performing exceptionally under the strategic guidance of Graeme Oxby who is a managing director and who pioneers in the bringing together of mobile communications and entertainment. It is a mobile network which has its base in England and is geographically diversified in countries like Australia, Canada, France, India, South Africa, USA and of course, UK.

Due to the customer satisfaction, in 2005 Virgin was rated as the number one most admired brand in the UK. The brand values of the firm shows the commitment and overall customer proposition and market positioning. In broader terms, it offers mobile voice and non-voice services, including SMS, MMS and 3G and entertainment services over the Virgin Mobile Bites portal including games, information and music services, and international roaming. The products and services are distributed through approximately 5,000 outlets in the UK, including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels. The firm operates with simple, honest and good value proposition.

The innovative technologies of the mobile phone are fascinating and are the AlphaGrip, Smartassphone, Control Wand etc. AlphaGrip is a hand-held, high-speed input technology that claims to be able to more than double productivity on mobile phones - a multi-billion dollar market whereas SmartAssPhone is an independent piece of software that can be stored on your phone independent of your network provider. Not only this, it gives users the control of who can call you and when. It also allows to set up customised personal greetings, call screening, unlimited storage and much more. Control Wand on the other hand is a multi-functional traffic control device. It works under the principal of the universal traffic light system, with a red light for stop, green light for go, resulting in clear direction for the driver. Starting from the mere 10 pounds and to as high as 35 pounds offers unlimted choice to choose from tariffs applicable for 18 months which offers 100 minutes and 100 texts, 800 minutes and unlimited texts respectively. The tariff plans available for 12 month are also available offering various special features between the range of 15 to 35 pounds that offers 50 minutes and 50 texts to as high as 400 minutes and 400 texts. The attractive deals awaits for you in case of pay as you go on multiple mobile phones as it entices user to enjoy 600 free texts on top up of 15 pounds per month and 300 free texts on top up of 10 pound per month. In case of Pay monthly, the user gets even more minutes or texts, for a limited time only, keeps the phone, and the number if user wants to and a 30-day rolling contract. In case of mobile broadband, the users can pay only 15 pounds per month for broadband on the go.